In the marketing field, marketers are always looking for great things that will put them ahead of their competitors in the market. You don't have to worry anymore because the solution is in your purse or pocket. We are living in an era where mobile marketing is bringing a great opportunity for marketers on a large scale. Cell phones help the marketer reach a wider audience in real-time and on a personal level, which is a distinct engagement that you may not find in other communication channels.
Importance of Mobile Marketing to Businesses
According to the most recent data, almost all customers own a mobile device. Seventy percent of customers have a mobile phone, seventy-five percent have a laptop, and fifty-five percent have a tablet. At least seventy percent of this population use their mobile devices to access the Internet and not laptops. With the increase in the population of smartphone users, the number of devices in the world is more than the current population.
Using a mobile device is the most viable option, and marketers need to make adjustments for this medium, as many users have these devices. The widespread use of mobile devices among customers is a growing and significant share of the market. It helps unlock the potential present in a large, captive, expanding, and engaged audience.
Nowadays, many companies are taking full advantage of this option as it is a new thing in the market. If your brand is not in mobile marketing, then you need to make sure that you get a bandwagon because your competitor will outrank you. Below are some reasons why businesses have to prioritize mobile marketing.
Me. Social media provides a platform for advertisements
Twitter, Facebook, and other platforms have understood the potential of staying in mobile marketing. They have recognized this capability and have developed platforms for your ads to target mobile customers efficiently. All you have to do is click a button to begin. If you use social media marketing then this change will take a few minutes.
ii. Mobile Advertising Reaches New and Broad Audience
The number of people using mobile advertising is increasing in particular. If your business is not using mobile advertising, you are not going to reach your target audience and potential customers.
iii. Retailers are arranging mobiles incorrectly
Today's news shows how retailers are struggling to keep their profit margins high as a result of poor sales. Most retailers have surprised their employees and shareholders in recent years by a steep decrease in sales and net profit. Such companies consider mobile marketing and e-commerce as an option when planning their budgets. However, despite the broad opportunities offered by the channel, retailers struggle to invest in mobile marketing which puts them in a rat race of dwindling sales and profits.
iv. Mobile devices boost online growth
With the improvement of internet infrastructure in the world and increased penetration of smartphones, mobile devices have become a primary method that consumers use as a gateway to access the Internet. Recent research suggests that smartphone use is a daily activity for more than 83% of all users in the world.
v. Google advises retailers to use mobile marketing
The main reason for introducing mobile advertising is the Google Mobilegeddon update, which penalizes websites that have not taken into account mobile marketing. It is easy to browse and make your site responsive to mobile devices. In simple words, your site will go down in the search engine rank and get a slap from Google. These punishments are getting tighter over time, and your company will have to take necessary measures before they can feel the impact.
vi. that's personal
When you are doing this behind a computer, it is difficult to get the brand to the audience. Although using mobile devices is different. These devices are special accessories that people carry all the time. They provide a different physical aspect than other media.
This form of marketing is personal because it allows retailers to get closer to consumers. You will have a higher chance of converting these people into high-paying customers. For now, mobile marketing is in the market to stop, and researchers say that as time goes by, it will gain momentum. Businesses and firms that are waiting will find it difficult to get on board, which will cost them a lot of money.
vii. You are likely to kill them time and again
If your strategy is targeting desktops, then you need to keep in mind that there is a possibility that your audience is also using mobile devices. Therefore, it may take some effort to reach and resonate with customers. If you miss a laptop, use the smartphone to get it and change the viewer.
viii. It's getting expensive over time
Facebook advertising is the best example when looking at what can happen in the event the advertising method has grown in popularity. Costs have been rising in recent times for no good reason. However, you can consider this to be the reason for the increased market competition.
The mobile marketing space is similar; You have to attach it now or later. It is advisable to do this now as the cost of the tasting is much cheaper than waiting for the future when you have to break the bank before you can get any returns.
Mobile advertising opens up possibilities and virtual realities
Incorporating exciting technologies like virtual reality will make mobile ads more useful and attractive. The vast options show that it is easy to profit from this channel. Therefore, you need to understand that an opportunity exists for all businesses in all industries.
X. Mobile marketing is big and it is charged
Recently mobile ads came face to face for shopping. When the internet became populated, mobile has once again spent a lot on the market using mobile devices. Research says that by 2018, mobile devices will benefit more than 25% of the business. Therefore, mobile advertising is a modest way of ensuring that you reap the benefits as people are always ready to buy through their smartphones.
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